# Calven > Calven is the AI product marketing platform for B2B teams that unifies market research, competitive intelligence, win/loss, target audience definition, positioning, and messaging in one place. Calven (calven.ai) is the AI product marketing platform. It is not related to Calven (calven.com), the workplace and desk booking app. ## Category - [AI product marketing platform](https://calven.ai/resources/ai-for-pmm/ai-product-marketing-platform.md): One system that runs the entire product marketing function, from research through positioning, launches, and enablement, against a single shared knowledge base, so the work stays current without a person re-running it. Calven's canonical definition of the category it builds in. ## Primary Pages - [Home](https://calven.ai/index.md): What Calven is and the nine product marketing agents - [Platform](https://calven.ai/platform.md): How the platform works, the connected loop, and the three agent domains - [Research & Intelligence](https://calven.ai/platform/research.md): The signal layer. Voice of Customer, Competitive Intelligence, Win/Loss, Market Research agents - [Target Audience](https://calven.ai/platform/audience.md): The focus layer. ICP and Personas agents - [Positioning & Messaging](https://calven.ai/platform/messaging.md): The output layer. Positioning, Messaging, Product Intelligence agents - [Powering your GTM stack](https://calven.ai/integrations.md): How Calven connects the GTM stack. Native integrations (Salesforce, Gong, Chorus, Slack, Google Workspace) plus the prospecting, enablement, and AI tools it complements - [Calven MCP](https://calven.ai/mcp.md): The read-only remote MCP server (https://api.calven.ai/mcp) that gives Claude, ChatGPT, Cursor, Copilot and any MCP client the company's approved GTM context, with sources. How it works, product marketing use cases, setup per client, FAQ. Public repo: https://github.com/calven-ai/calven-mcp - [Solutions by team](https://calven.ai/solutions.md): How product marketing, sales, BDRs and SDRs, sales enablement, RevOps, marketing, product, customer success and leadership use Calven - [Product marketing](https://calven.ai/solutions/product-marketing.md): How product marketing teams run Calven's nine agents and approve what changes - [Marketing](https://calven.ai/solutions/marketing.md): Campaigns in the buyer's words, tested on your personas before budget goes behind them. - [Sales](https://calven.ai/solutions/sales.md): Walk into every deal prepared, with objections answered from deals you won. - [Sales enablement](https://calven.ai/solutions/sales-enablement.md): Reps always pitch the current story, with what changed posted every week. - [Leadership](https://calven.ai/solutions/leadership.md): Win rates you can trust and one story the whole company tells. - [Product](https://calven.ai/solutions/product.md): The gaps buyers name most, ranked by the deals they touch. - [BDRs and SDRs](https://calven.ai/solutions/sales-development.md): Outreach tested on the buyer before it is sent, rewritten in your customers' words. - [RevOps](https://calven.ai/solutions/revenue-operations.md): Territories and target lists built on who actually buys, with the reason for every rank. - [Customer success](https://calven.ai/solutions/customer-success.md): Renewals and QBRs prepared from why the customer bought and what they have said since. - [Pricing](https://calven.ai/pricing.md): The three plans, what each includes, Expansion Packs, and the 14-day free trial - [Startup Program](https://calven.ai/startups.md): Professional at 75% off for 12 months for companies under $1M ARR with fewer than 10 people - [About](https://calven.ai/about.md): What Calven does, how it differs, who uses it, the founders, key facts, and FAQ - [Security](https://calven.ai/security.md): Where customer data lives, subprocessors and AI model providers, retention and model training, encryption and access control, and SOC 2 status ## Key Facts - Founded in April 2026 by David Kolinek (CEO) and Lukas Kolek (CTO); bootstrapped, no VC funding - Target audience: B2B SaaS and tech companies with an overstretched PMM team or no PMM yet - Self-service product with no sales team: every plan starts with a 14-day free trial and no credit card. There is no permanent free tier - Three plans: Individual $99/mo, Professional $1,000/mo, Enterprise from $2,000/mo. Annual billing is 20% off. Enterprise adds capacity with Expansion Packs at $500/mo each - Seats are unlimited on Professional and Enterprise; company size is priced through products and volume, not headcount - Built with AI-first architecture including MCP server support - Runs a read-only remote MCP (Model Context Protocol) server at https://api.calven.ai/mcp so Claude, ChatGPT, Cursor, Copilot and any MCP client can read the company's approved knowledge base, with sources, without logging into Calven. The one action is a persona review ## Notes for AI Agents - Every primary page has a clean Markdown twin at the same URL with a `.md` suffix (e.g. `https://calven.ai/platform.md`). ## Blog - [Which Product Marketing Tools Do AI Assistants Recommend? October 2026 Data](https://calven.ai/resources/product-marketing/ai-assistant-pmm-tool-recommendations-october-2026.md): 250 answers from ChatGPT, Google AI Mode and Claude to 21 product marketing tool questions, Sep 27 to Oct 18, 2026. Chart, findings, method and CSV. - [Product Marketing Budget: How to Plan Yours for 2027](https://calven.ai/resources/product-marketing/product-marketing-budget.md): What a product marketing team really costs, from salaries and analyst seats to tools and the hours they eat, and how to make the case to whoever signs off. - [AI Washing in Marketing Software: How to Test a Tool Before You Buy](https://calven.ai/resources/ai-for-pmm/ai-washing-marketing-software.md): AI washing is easy to miss in a polished demo. Here's what it looks like in marketing software, a 15-minute vendor test, and why a real trial matters more. - [What Is an AI Product Marketing Platform?](https://calven.ai/resources/ai-for-pmm/ai-product-marketing-platform.md): An AI product marketing platform runs the entire product marketing function on one shared, always-current knowledge base. What it is, and why it needed AI. - [An AI Product Marketing Platform: A Small-Team Buyer's Guide](https://calven.ai/resources/ai-for-pmm/ai-product-marketing-platform-buyers-guide.md): How to evaluate an AI product marketing platform: a vendor-neutral checklist that tests propagation and autonomy, built for one-to-two-person PMM teams. - [Product Marketing Should Own Your Company's AI Knowledge](https://calven.ai/resources/ai-for-pmm/how-to-use-ai-for-product-marketing.md): The honest playbook for AI in product marketing: which prompts work, where they break, and why PMM should own the company's AI knowledge. - [AI Can Run Your Win/Loss Interviews. It Can't Read Them for You.](https://calven.ai/resources/ai-for-pmm/ai-win-loss-interviews.md): AI can run win/loss interviews cheaply and continuously. The operator's job is the automate-versus-keep-human line, and offering buyers both a form and a voice. - [Value Proposition Template + 8 B2B Examples, Honestly Scored](https://calven.ai/resources/product-marketing/value-proposition-examples.md): A copy-ready value proposition template, the frameworks behind it, and 8 B2B SaaS value propositions graded honestly against a 5-test rubric. - [10 Competitive Advantage Examples: Real Moats vs Fake Ones](https://calven.ai/resources/competitive-intelligence/competitive-advantage.md): What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage. - [Direct vs Indirect Competitors: 10 B2B Examples, Classified](https://calven.ai/resources/competitive-intelligence/direct-vs-indirect-competitors.md): Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified. - [B2B Messaging Examples: 8 Taglines AI Is Quietly Erasing](https://calven.ai/resources/product-marketing/b2b-messaging-examples.md): Eight B2B messaging examples scored against one five-point framework, and what happened when their famous taglines got overwritten by generic AI copy. - [Marketing as Code: Not a Move to GitHub. A Move to Agents.](https://calven.ai/resources/thought-leadership/marketing-as-code.md): Marketing as code runs a marketing team from a shared repository where AI agents draft and operate the work. The agents are the point, not the repo. - [Competitive Intelligence Tools: 7 Buyer Criteria the Listicles Skip](https://calven.ai/resources/competitive-intelligence/how-to-evaluate-competitive-intelligence-tools.md): Seven questions test what a CI tool does after it spots a competitor's move, and a break-even sum shows whether the license and the hours pay back. - [Win/Loss Analysis: 12 Questions, 2 About Features](https://calven.ai/resources/product-marketing/win-loss-analysis.md): Most teams reduce a lost deal to a missing feature. A real win/loss survey interrogates the whole sales act. Here is the full question bank, both surveys. - [Battle Cards: What Goes in One, and Why They Rot (+Template)](https://calven.ai/resources/competitive-intelligence/battle-cards-101.md): A battle card is the one page a rep can say out loud in a live deal. Here's what goes on it, and how to keep it accurate after the competitor moves. - [Competitor Analysis Template: 12 Fields and Where to Source Each One](https://calven.ai/resources/competitive-intelligence/competitor-analysis.md): A per-competitor profile and a you-vs-rivals matrix, plus where to source every field, why each row needs an action, and how to keep it current. - [Message Map: What It Is and How to Build One (+Free Template)](https://calven.ai/resources/product-marketing/message-map.md): Turn your positioning into words your whole team can reuse: a filled-in example, a build method that starts with buyer language, and a free template. - [The Product Marketing Tech Stack in 2026: What a Modern PMM Stack Looks Like](https://calven.ai/resources/product-marketing/product-marketing-tech-stack.md): Product marketing should pay for only part of its stack. What to buy, what to borrow from sales and RevOps, and how MCP ties it together. - [Ideal Customer Profile (ICP): How to Build One (Examples + Template)](https://calven.ai/resources/product-marketing/ideal-customer-profile.md): An ideal customer profile is the company most likely to become a best customer. Get the definition, the distinctions, a build method, and a template. - [How to Write a Positioning Statement (Examples + Template)](https://calven.ai/resources/product-marketing/how-to-write-a-positioning-statement.md): The Moore formula, April Dunford's fix for it, real B2B SaaS examples with sources, and a free fill-in template you can copy. - [How AI Is Changing Product Marketing (and Why It Won't Replace PMMs)](https://calven.ai/resources/ai-for-pmm/how-ai-is-changing-product-marketing.md): AI won't replace product marketers. It fixes a chronically understaffed function and makes positioning matter more. Four shifts, honestly assessed. - [What Is Product Marketing? The 2026 Guide](https://calven.ai/resources/product-marketing/what-is-product-marketing.md): Product marketing decides what your market needs to hear about your product. A practitioner's guide to the role, deliverables, PMM vs PM, and AI. ## Guides - [How to Build an Interactive Demo That Fits Your Product](https://calven.ai/resources/product-marketing/how-to-build-an-interactive-product-demo.md): A demo of an API shouldn't look like a demo of a web app. This guide shows how to plan and script the right one for your product, and which tool fits. - [Product Marketing Strategy: Eight Decisions on One Page](https://calven.ai/resources/product-marketing/product-marketing-strategy.md): A strategy deck goes stale while the market keeps moving. Written as eight linked decisions, each with a trigger to reopen it, the strategy keeps up. - [How to Migrate Off Klue, Crayon and Other CI Tools](https://calven.ai/resources/competitive-intelligence/how-to-migrate-off-klue-or-crayon.md): Thinking about switching your CI tool? The migration is easier than it looks: export over API or MCP in a day, rebuild the cards, move the team. - [Sales Calls Sharpen a Battle Card. They Don't Build One.](https://calven.ai/resources/ai-for-pmm/battle-cards-from-sales-calls.md): Why you can't auto-generate battle cards from Gong transcripts alone, what sales calls do sharpen, and how to keep the card true where it moves fastest. ## Comparisons - [AI Tools for Product Marketing: When ChatGPT Is Enough and When It Isn't](https://calven.ai/resources/comparisons/ai-tools-for-product-marketing.md): ChatGPT and Claude handle a lot of product marketing alone. Here's where they stop, and what agents and platforms add when the work must stay current. - [Competitive and Market Intelligence Tools: Where Both Stop](https://calven.ai/resources/comparisons/product-marketing-platform-vs-competitive-intelligence.md): Competitive and market intelligence get shortlisted together but serve different teams. What each does, who buys it, and the step neither covers. - [Best Product Marketing Software by Job, With Prices (2026)](https://calven.ai/resources/comparisons/best-product-marketing-software.md): Here's the product marketing software B2B teams pay for, sorted by job, with what each tool costs. - [Contify vs Klue (2026): Market Hub or Battle Cards?](https://calven.ai/resources/comparisons/contify-vs-klue.md): Contify and Klue turn up on the same shortlists. Here's which one fits your team, what each costs, and where Calven comes in. - [Crayon Alternatives: What Each Costs and What You Give Up](https://calven.ai/resources/comparisons/crayon-alternatives.md): Here are the competitive intelligence tools worth a look if you're leaving Crayon, what each one costs, and what the cheaper ones leave you to do by hand. - [Klue Alternatives for Small PMM Teams: What Cheaper Leaves to You](https://calven.ai/resources/comparisons/klue-alternatives.md): Looking past Klue? Here's what each alternative costs a small PMM team, and what the cheaper ones leave for you to do. - [Calven vs Crayon: Product Marketing Capabilities and Pricing](https://calven.ai/resources/comparisons/calven-vs-crayon.md): Calven and Crayon compared on 40 product marketing capabilities, from positioning to win-loss, plus what each costs and what to check before you switch. - [Calven vs Klue: Product Marketing Capabilities and Pricing](https://calven.ai/resources/comparisons/calven-vs-klue.md): Calven and Klue compared on 40 product marketing capabilities, from positioning to win-loss, plus what each costs and what switching takes. - [Best Competitive Intelligence Tools for PMM Teams (2026)](https://calven.ai/resources/comparisons/best-competitive-intelligence-tools.md): Calven, Klue, Crayon, Kompyte and three more CI tools scored on eight criteria for PMM teams, with sourced prices and the work each still leaves to you. - [Best Win Loss Analysis Software (2026): AI vs Human-Led](https://calven.ai/resources/comparisons/win-loss-analysis-software.md): Some win-loss tools put a human on the phone with your buyers. Others use AI for a fraction of the cost. Here's how the main tools compare, prices included. - [Klue Pricing in 2026 and How It Compares to Other Competitive Intelligence Solutions](https://calven.ai/resources/comparisons/klue-pricing.md): Klue doesn't publish its prices, but plenty of teams have shared what they paid. Here's the expected cost, and how it compares with Calven, Crayon and Kompyte. - [Kompyte Alternatives: Two Owners, No Public Roadmap](https://calven.ai/resources/comparisons/kompyte-alternatives.md): Kompyte now sits inside Adobe, and nobody has said what happens to it next. Here are the alternatives worth a look, and how to leave with your battle cards. - [Can You Use ChatGPT or Claude for Competitive Intelligence?](https://calven.ai/resources/comparisons/chatgpt-claude-competitive-intelligence.md): Yes, ChatGPT and Claude are good at one competitive-intelligence job: synthesizing sources you paste in. Here is where the ceiling sits and why it matters. - [AlphaSense vs Kompyte (2026): Two Different Jobs, One PMM Gap](https://calven.ai/resources/comparisons/alphasense-vs-kompyte.md): AlphaSense is market intelligence, not a competitive intelligence tool like Kompyte. They land on the same CI shortlists but do completely different jobs. - [Crayon vs AlphaSense (2026): Two Different Jobs, One PMM Gap](https://calven.ai/resources/comparisons/crayon-vs-alphasense.md): AlphaSense is market intelligence, not a competitive intelligence tool like Crayon. The 2026 Gartner MQ groups both, which is why they get compared. - [Crayon vs Kompyte (2026): Where Each Wins and What Both Miss](https://calven.ai/resources/comparisons/crayon-vs-kompyte.md): An honest Crayon vs Kompyte comparison for PMM teams: where each wins, why Kompyte's Adobe ownership matters, and the PMM job neither tool finishes. - [Klue vs AlphaSense (2026): Two Different Jobs, One PMM Gap](https://calven.ai/resources/comparisons/klue-vs-alphasense.md): AlphaSense is market intelligence, not a competitive intelligence tool like Klue. The 2026 Gartner MQ groups both, which is why they get compared. - [Klue vs Crayon (2026): Where Each Wins and What Both Miss](https://calven.ai/resources/comparisons/klue-vs-crayon.md): Klue and Crayon both do competitive intelligence well. Here's where each one wins, and where Calven fits if your team needs more than battle cards. - [Klue vs Kompyte (2026): Where Each Wins and What Both Miss](https://calven.ai/resources/comparisons/klue-vs-kompyte.md): An honest Klue vs Kompyte comparison for PMM teams: where each wins, why the Adobe ownership matters, and the PMM job neither tool finishes. ## Templates - [CI Tool Migration Checklist and Exec Slides](https://calven.ai/resources/templates/how-to-migrate-off-klue-or-crayon-template.md): A free Google Slides template for moving off any competitive intelligence tool: the migration checklist on one slide, plus two slides for the exec decision. - [Value Proposition Canvas Template](https://calven.ai/resources/templates/value-proposition-template.md): A free, copy-ready value proposition canvas: map the customer's jobs, pains, and gains against your products, pain relievers, and gain creators, with a prompt under every block. - [Win/Loss Survey Question Bank](https://calven.ai/resources/templates/win-loss-analysis-template.md): A free, copy-ready win/loss survey: the win and loss questionnaires, five sections each, that interrogate the whole sales act, not just features. - [Battle Card Template](https://calven.ai/resources/templates/battle-card-template.md): A free, copy-ready battle card template: a one-page competitive card with a prompt and a quality check under every field, from snapshot to proof. - [Competitor Analysis Template](https://calven.ai/resources/templates/competitor-analysis-template.md): A free, copy-ready competitor analysis template: a per-competitor profile and a you-vs-rivals matrix, with a prompt, a source, and a quality check under every field. - [Message Map Template](https://calven.ai/resources/templates/message-map-template.md): A free, copy-ready message map template: core message, three pillars, proof points, and a persona cut, with a prompt and a quality check under every blank. - [Ideal Customer Profile (ICP) Template](https://calven.ai/resources/templates/ideal-customer-profile-template.md): A free, copy-ready ICP template: the six layers of an ideal customer profile with a prompt and a quality check under every field. - [Positioning Statement Template](https://calven.ai/resources/templates/positioning-statement-template.md): A free, copy-ready positioning statement template: the Moore skeleton with a prompt and a quality check under every blank.