# Target Audience

> The focus layer of Calven. Two agents turn raw market signal into a sharp, validated picture of who you sell to and what moves them.

- Source: https://calven.ai/platform/audience
- Last updated: 2026-06-19

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## Where it sits

Target Audience is one stage of a single connected loop, not a tool you buy on its own. It takes the signal from Research & Intelligence and turns it into focus, then feeds Positioning & Messaging. What the rest of the team learns flows back here.

## The agents

### ICP
Defines your ideal customer profile from real account signals and checks it against live pipeline so it stays honest.
- Outcome: an ICP grounded in who actually converts, not who you wish would.
- Skills: ICP attribute definition; profile creation & maintenance; existing-materials analysis.
- Insights: attribute coverage; firmographic, technographic & behavioral profiling; pipeline close-rate analysis and fit gaps.

### Personas
Builds and maintains buyer and user personas with current pains, gains, and messaging hooks, then role-plays them to pressure-test your messaging before it ships.
- Outcome: personas you can argue with, so you find out if a message lands before anyone else does.
- Skills: persona deep research; existing-materials analysis; role-play feedback.
- Insights: research dimensions (role, pain, KPIs, language, behavior); buyer vs. user modeling; CRM contact coverage and feedback validation.

## Over MCP

Score an account or a whole CSV against your real ICP from Claude, ChatGPT, or Gemini, with no Calven login, so the field works the accounts that actually convert. See https://calven.ai/mcp.md.

See also: [Research & Intelligence](https://calven.ai/platform/research.md) · [Positioning & Messaging](https://calven.ai/platform/messaging.md) · [Platform](https://calven.ai/platform.md)