# Research & Intelligence

> The signal layer of Calven. Four agents watch your market, your competitors, your deals, and your customers around the clock, so your strategy starts from what is true this week, not last quarter.

- Source: https://calven.ai/platform/research
- Last updated: 2026-06-19

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## Where it sits

Research & Intelligence is one stage of a single connected loop, not a tool you buy on its own. What these agents learn flows to Target Audience and Positioning & Messaging, and what those learn flows back. When the market moves, the whole loop updates.

## The agents

### Voice of Customer
Mines your call transcripts and interviews for the pains, gains, jobs-to-be-done, objections, and exact language your buyers use, and keeps it all in one evidence-backed source.
- Outcome: a living record of how your buyers actually talk, every claim traceable to a real conversation.
- Skills: transcript analysis with verbatim quotes; marketing-ready quote discovery; living Voice-of-Customer synthesis.
- Insights: conversations mined and signals captured; share of claims backed by evidence; pain-vs-gain sentiment trend.

### Competitive Intelligence
Tracks every competitor's site, docs, pricing, and announcements, writes the dossiers, and keeps your battle cards current.
- Outcome: battle cards that update when competitors move, not three weeks later.
- Skills: tiered competitor identification; deep-dive competitor dossiers; website & docs monitoring; battle-card generation.
- Insights: win-rate leaderboard; fight-or-avoid map; pricing sentiment and feature parity; loss reasons by competitor.

### Win/Loss
Runs win/loss as a discipline. Collects structured feedback from deal participants and turns it into per-deal and cross-deal reads on why you really win and lose.
- Outcome: a clear, evidence-backed read on why deals close and why they slip.
- Skills: structured win/loss surveys; per-deal executive summaries; cross-deal pattern analysis.
- Insights: loss reasons by product, sales, pricing, competition; per-deal win/loss summaries; win/loss trends over time.

### Market Research
Tracks industry trends, category shifts, regulation, and disruption, and reads the analyst reports you don't have time for.
- Outcome: early warning on the shifts that change your strategy, with the reading already done.
- Skills: macroeconomic monitoring; vertical trend analysis; market-opportunity identification.
- Insights: macro & vertical trends; category shifts and emerging pains; new segment & use-case recommendations.

## Over MCP

Everything these agents know is reachable from Claude, ChatGPT, or Gemini with no Calven login: quarterly win/loss reports, board-ready competitive decks, live-deal war rooms, customer language banks, customer-evidence packs, and market-opportunity business cases. See https://calven.ai/mcp.md.

See also: [Target Audience](https://calven.ai/platform/audience.md) · [Positioning & Messaging](https://calven.ai/platform/messaging.md) · [Platform](https://calven.ai/platform.md)