# Battle Card Template

> A free, copy-ready battle card template: a one-page competitive card with a prompt and a quality check under every field, from snapshot to proof.

- Source: https://calven.ai/resources/templates/battle-card-template
- Author: David Kolinek
- Published: 2026-07-07
- Tags: competitive intelligence, battle cards, sales enablement, PMM, template

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This is the fill-in template from our guide on [battle cards: what goes in one, and why they rot](/resources/competitive-intelligence/battle-cards-101). The guide walks through the anatomy, draws the line between a battle card and the competitor analysis it distills, and covers why cards go stale and how to keep them current. Read it there for the full picture.

## What's inside

- A one-page competitive card with all nine fields, from the competitor snapshot to the proof points a rep can actually say.
- A prompt and a quality check under every field, so you fill each one from real research instead of guessing.
- The "where they're strong" and landmine fields that separate a battle card from a fact sheet.
- A short note on keeping the card current, since the fields that go wrong fastest are the ones that cost you the most.

**Free template:** [Battle Card Template](https://docs.google.com/document/d/1Din7E32aufbfQNMqaFyBer0DXaaVK_L-XC0EgGQdRYs/edit?usp=sharing)

A one-page competitive battle card: competitor snapshot, why-we-win, landmines, objection responses, and proof, with a prompt and a quality check under every field.