# Competitor Analysis Template

> A free, copy-ready competitor analysis template: a per-competitor profile and a you-vs-rivals matrix, with a prompt, a source, and a quality check under every field.

- Source: https://calven.ai/resources/templates/competitor-analysis-template
- Author: David Kolinek
- Published: 2026-07-06
- Tags: competitive intelligence, competitor analysis, PMM, template

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This is the fill-in template from our guide on [how to fill in a competitor analysis](/resources/competitive-intelligence/competitor-analysis). The guide walks through the method, shows where to source every field, and covers the mistakes that break a competitor doc. Read it there for the full picture.

## What's inside

- A per-competitor profile with all twelve fields, from company snapshot to the mandatory "so what to action" column.
- A you-vs-rivals comparison matrix that reads "fully / partially / not supported," never a bare yes or no.
- A prompt, a source, and a quality check under every field, so you fill each one from the right place instead of guessing.
- The tiering step and the sourcing checklist that decide where your effort actually goes.

**Free template:** [Competitor Analysis Template](https://docs.google.com/document/d/1w8_R8bVlv6pnt8iQbrFCc5wHppf_Vpgq66syvvaPSIk/edit?usp=sharing)

A per-competitor profile and a you-vs-rivals matrix, with a prompt, a source, and a quality check under every field.