# Ideal Customer Profile (ICP) Template

> A free, copy-ready ICP template: the six layers of an ideal customer profile with a prompt and a quality check under every field.

- Source: https://calven.ai/resources/templates/ideal-customer-profile-template
- Author: David Kolinek
- Published: 2026-07-03
- Tags: ICP, ideal customer profile, PMM, targeting, template

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This is the fill-in-the-blank template from our guide on [how to build an ideal customer profile](/resources/product-marketing/ideal-customer-profile). The guide walks through the method, shows a real published example and a labeled illustration, and covers the mistakes that break an ICP. Read it there for the full picture.

## What's inside

- The six layers of an ICP, laid out field by field: firmographics, technographics, behavioral and trigger signals, use case and pain, the value and retention lens, and the negative profile.
- A prompt and a quality check under every field, so each one gets filled with a real decision instead of the obvious guess.
- The best-customer evidence step to run *before* you touch the attributes.
- A pipeline-validation check to keep the profile honest against the accounts actually closing.

**Free template:** [Ideal Customer Profile Template](https://docs.google.com/document/d/1WUwLXcAd4i1A07XuesAPRvCPnPslSzRbRqlOl1I8Ya8)

The six ICP layers, a prompt and a quality check under every field, the best-customer evidence step, and the pipeline-validation check.