# Message Map Template

> A free, copy-ready message map template: core message, three pillars, proof points, and a persona cut, with a prompt and a quality check under every blank.

- Source: https://calven.ai/resources/templates/message-map-template
- Author: David Kolinek
- Published: 2026-07-05
- Tags: messaging, message map, positioning, PMM, template

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This is the fill-in template from our guide on [how to build a message map](/resources/product-marketing/message-map). The guide walks through the method, resolves the map-versus-framework confusion, shows a worked example, and covers the mistakes that break a message map. Read it there for the full picture.

## What's inside

- The full hierarchy laid out blank by blank: core message, three pillars, proof points, and a persona cut.
- A prompt and a quality check under every blank, so you fill each one with a real decision instead of the obvious guess.
- A "capture the buyer's language" step *before* the map, because a map built on internal jargon is a well-formatted document that doesn't land.
- A worked example reconstructed from public messaging, and the quality checks that catch a soft pillar or an unsourced proof point.

**Free template:** [Message Map Template](https://docs.google.com/document/d/1y9cZ1MxDvYMdZWccop8I85s2Ggi2cswxRqnrxyAR0S0/edit?usp=sharing)

A blank message map skeleton: the core message, three pillars with a supporting line each, proof points under every pillar, a persona cut, and a prompt plus a quality check under each blank.