# Positioning Statement Template

> A free, copy-ready positioning statement template: the Moore skeleton with a prompt and a quality check under every blank.

- Source: https://calven.ai/resources/templates/positioning-statement-template
- Author: David Kolinek
- Published: 2026-07-02
- Tags: positioning, messaging, PMM, positioning statement, template

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This is the fill-in-the-blank template from our guide on [how to write a positioning statement](/resources/product-marketing/how-to-write-a-positioning-statement). The guide walks through the method, shows real B2B SaaS examples with their sources, and covers the mistakes that break a positioning statement. Read it there for the full picture.

## What's inside

- The Geoffrey Moore skeleton, laid out blank by blank.
- A prompt and a quality check under every blank, so you fill each one with a real decision instead of the obvious guess.
- The five discovery steps to run *before* you touch the formula.
- The common mistakes that turn a positioning statement into a mission statement.

**Free template:** [Positioning Statement Template](https://docs.google.com/document/d/1rCyM3z77gwcbWX8P69W6DmF09DnuRK66Do2-AgG8Wsg/edit?usp=sharing)

The Moore skeleton, a prompt and a quality check under every blank, the discovery steps, and the mistakes to avoid.