# Value Proposition Canvas Template

> A free, copy-ready value proposition canvas: map the customer's jobs, pains, and gains against your products, pain relievers, and gain creators, with a prompt under every block.

- Source: https://calven.ai/resources/templates/value-proposition-template
- Author: David Kolinek
- Published: 2026-07-14
- Tags: value proposition, value proposition canvas, value proposition template, messaging, positioning, template

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This is the fill-in canvas from our article on the [value proposition template and 8 scored B2B examples](/resources/product-marketing/value-proposition-examples). The article explains how to fill the canvas, why fit is the deciding rule, and grades eight live B2B homepage lines against a five-test rubric. Read it there for the full method.

## What's inside

- The **Customer Profile** side: the buyer's jobs, pains, and gains, with a prompt under each so you fill it from evidence, not memory.
- The **Value Map** side: your products and services, pain relievers, and gain creators, mapped against that profile.
- A **fit check** and a distill-to-one-line step, so the canvas ends in a value proposition a buyer can read, not just a full worksheet.

**Free template:** [Value Proposition Canvas Template](https://docs.google.com/document/d/14K-epuEpyhxNUpA3yEMmxmotWG4fLVtgCLTU0jlsyUc/edit?usp=sharing)

A copy-ready value proposition canvas: the customer profile (jobs, pains, gains) and the value map (products, pain relievers, gain creators), with a prompt under every block and a fit check.