# Win/Loss Survey Question Bank

> A free, copy-ready win/loss survey: the win and loss questionnaires, five sections each, that interrogate the whole sales act, not just features.

- Source: https://calven.ai/resources/templates/win-loss-analysis-template
- Author: David Kolinek
- Published: 2026-07-08
- Tags: win/loss analysis, win loss survey, PMM, competitive intelligence, template

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This is the copy-ready survey from our playbook on [win/loss analysis](/resources/product-marketing/win-loss-analysis). The playbook explains why a good win/loss survey covers the whole sales act, not just which features were missing, and what to do with the responses once they land. Read it there for the full method.

## What's inside

- The **win survey** (12 questions) and the **loss survey**, grouped into the same five sections: Competition, Product, Sales Team, Pricing & Legal, and Closing.
- The exact wording and question type for every question, ready to drop into a form and send.
- A build that puts only two of the twelve questions on product features. The rest surface the competitive set, the sales experience, pricing, and procurement, the things that usually decide a deal.

**Free template:** [Win/Loss Survey Question Bank](https://docs.google.com/document/d/1tm9Cui4lMhaHiUmEyJQqAPXGe5xwfdsq0wp11A8VLKQ/edit?usp=sharing)

The full win and loss surveys, five sections each, ready to copy and send.