A world-class PMM department for every company
Product marketing has never had a platform of its own. We’re building it.
Not for the companies that can already afford a full PMM team. For every company.
The people building Calven
David spent a decade in B2B, working across product and go-to-market. He built Calven because the right platform didn’t exist. Every team he worked with was stitching together disconnected tools to do work that should have lived in one connected system.
Read David’s letter on why he’s building Calven
Lukas spent his career leading engineering teams inside B2B software companies. He’s the technology lead behind Calven, but he thinks like a product person first. He obsesses over how the work feels for the people using it, not just the systems running underneath.
Who is Calven for?
B2B SaaS companies that need a world-class PMM function.
Whether they have a team today or are building toward their first hire.
For PMM teams that are overstretched
You have the people, not the hours. Calven’s agents run competitive monitoring, flag stale messaging, and keep positioning current. Your team handles the judgment, not the grind.
For companies building toward their first PMM hire
No dedicated PMM yet, but you need competitive intelligence, defined personas, and a messaging framework. Whoever owns positioning today has an always-on agent doing the groundwork. Competitive intel, personas, messaging. Handled.
Who is Calven not for?
Calven isn’t for everyone. It’s built for B2B companies, not pure B2C. A B2C business wouldn’t get the full value from agents built around competitive positioning, buyer personas, and an active sales pipeline. It’s also not for teams hunting for a single point tool.
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We're building Calven for teams that are tired of the Frankenstack. Request early access and work directly with the founders.
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