FeaturedAI for PMM
What Is an AI Product Marketing Platform?
An AI product marketing platform runs the entire product marketing function on one shared, always-current knowledge base. What it is, and why it needed AI.
David Kolinek··9 min readYour source of sharper thinking
David Kolinek··9 min readAn AI Product Marketing Platform: A Small-Team Buyer's Guide
How to evaluate an AI product marketing platform: a vendor-neutral checklist that tests propagation and autonomy, built for one-to-two-person PMM teams.
Jul 24, 2026
Can You Use ChatGPT or Claude for Competitive Intelligence?
Yes, ChatGPT and Claude are good at one competitive-intelligence job: synthesizing sources you paste in. Where the ceiling is, and why it matters.
Jul 20, 2026
Product Marketing Should Own Your Company's AI Knowledge
The honest playbook for AI in product marketing: which prompts work, where they break, and why PMM should own the company's AI knowledge.
Jul 18, 2026
AI Can Run Your Win/Loss Interviews. It Can't Read Them for You.
AI can run win/loss interviews cheaply and continuously. The operator's job is the automate-versus-keep-human line, and offering buyers both a form and a voice.
Jul 17, 2026
Competitor Analysis Template: 12 Fields and Where to Source Each One
A per-competitor profile and a you-vs-rivals matrix, plus where to source every field, why each row needs an action, and how to keep it current.
Jul 16, 2026
Sales Calls Sharpen a Battle Card. They Don't Build One.
Why you can't auto-generate battle cards from Gong transcripts alone, what sales calls do sharpen, and how to keep the card true where it moves fastest.
Jul 16, 2026
Message Map: What It Is and How to Build One (+Free Template)
What a message map is, how it differs from a messaging framework, a step-by-step build method, a worked example, and a free template.
Jul 15, 2026
Value Proposition Template + 8 B2B Examples, Honestly Scored
A copy-ready value proposition template, the frameworks behind it, and 8 B2B SaaS value propositions graded honestly against a 5-test rubric.
Jul 14, 2026
Value Proposition Canvas Template
A free, copy-ready value proposition canvas: map the customer's jobs, pains, and gains against your products, pain relievers, and gain creators, with a prompt under every block.
Jul 14, 2026
10 Competitive Advantage Examples: Real Moats vs Fake Ones
What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage.
Jul 13, 2026
Direct vs Indirect Competitors: 10 B2B Examples, Classified
Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified.
Jul 12, 2026
B2B Messaging Examples: 8 Taglines AI Is Quietly Erasing
Eight B2B messaging examples scored against one five-point framework, and what happened when their famous taglines got overwritten by generic AI copy.
Jul 11, 2026