FeaturedAI for PMM
What Is an AI Product Marketing Platform?
An AI product marketing platform runs the entire product marketing function on one shared, always-current knowledge base. What it is, and why it needed AI.
David Kolinek··9 min readYour source of sharper thinking
David Kolinek··9 min readWhich Product Marketing Tools Do AI Assistants Recommend? October 2026 Data
250 answers from ChatGPT, Google AI Mode and Claude to 21 product marketing tool questions, Sep 27 to Oct 18, 2026. Chart, findings, method and CSV.
Oct 25, 2026
How to Build an Interactive Demo That Fits Your Product
A demo of an API shouldn't look like a demo of a web app. This guide shows how to plan and script the right one for your product, and which tool fits.
Oct 25, 2026
Klue vs Crayon (2026): Where Each Wins and What Both Miss
Klue and Crayon both do competitive intelligence well. Here's where each one wins, and where Calven fits if your team needs more than battle cards.
Oct 19, 2026
Can You Use ChatGPT or Claude for Competitive Intelligence?
Yes, ChatGPT and Claude are good at one competitive-intelligence job: synthesizing sources you paste in. Here is where the ceiling sits and why it matters.
Oct 18, 2026
Competitive Intelligence Tools: 7 Buyer Criteria the Listicles Skip
Seven questions test what a CI tool does after it spots a competitor's move, and a break-even sum shows whether the license and the hours pay back.
Oct 15, 2026
Message Map: What It Is and How to Build One (+Free Template)
Turn your positioning into words your whole team can reuse: a filled-in example, a build method that starts with buyer language, and a free template.
Oct 14, 2026
Product Marketing Budget: How to Plan Yours for 2027
What a product marketing team really costs, from salaries and analyst seats to tools and the hours they eat, and how to make the case to whoever signs off.
Sep 21, 2026
Product Marketing Strategy: Eight Decisions on One Page
A strategy deck goes stale while the market keeps moving. Written as eight linked decisions, each with a trigger to reopen it, the strategy keeps up.
Sep 20, 2026
AI Washing in Marketing Software: How to Test a Tool Before You Buy
AI washing is easy to miss in a polished demo. Here's what it looks like in marketing software, a 15-minute vendor test, and why a real trial matters more.
Sep 19, 2026
Battle Cards: What Goes in One, and Why They Rot (+Template)
A battle card is the one page a rep can say out loud in a live deal. Here's what goes on it, and how to keep it accurate after the competitor moves.
Sep 18, 2026
The Product Marketing Tech Stack in 2026: What a Modern PMM Stack Looks Like
Product marketing should pay for only part of its stack. What to buy, what to borrow from sales and RevOps, and how MCP ties it together.
Sep 16, 2026
AI Tools for Product Marketing: When ChatGPT Is Enough and When It Isn't
ChatGPT and Claude handle a lot of product marketing alone. Here's where they stop, and what agents and platforms add when the work must stay current.
Sep 15, 2026