How AI Is Changing Product Marketing (and Why It Won't Replace PMMs)
AI is moving product marketing's research, monitoring and first drafts to agents. That shifts the PMM's job toward positioning, which now matters more.
·10 min read
AI for PMM
AI for PMM insights, guides, and articles.
AI Washing in Marketing Software: How to Test a Tool Before You Buy
AI washing is easy to miss in a polished demo. Here's what it looks like in marketing software, a 15-minute vendor test, and why a real trial matters more.
·7 min read
What Is an AI Product Marketing Platform?
An AI product marketing platform runs the entire product marketing function on one shared, always-current knowledge base. What it is, and why it needed AI.
·9 min read
An AI Product Marketing Platform: A Small-Team Buyer's Guide
How to evaluate an AI product marketing platform: a vendor-neutral checklist that tests propagation and autonomy, built for one-to-two-person PMM teams.
·8 min read
Product Marketing Should Own Your Company's AI Knowledge
The honest playbook for AI in product marketing: which prompts work, where they break, and why PMM should own the company's AI knowledge.
·9 min read
AI Can Run Your Win/Loss Interviews. It Can't Read Them for You.
AI can run win/loss interviews cheaply and continuously. The operator's job is the automate-versus-keep-human line, and offering buyers both a form and a voice.
·8 min read
Sales Calls Sharpen a Battle Card. They Don't Build One.
Why you can't auto-generate battle cards from Gong transcripts alone, what sales calls do sharpen, and how to keep the card true where it moves fastest.
·7 min read