Value Proposition Canvas Template
A free, copy-ready value proposition canvas: map the customer's jobs, pains, and gains against your products, pain relievers, and gain creators, with a prompt under every block.
·1 min read
Templates
Copy-ready templates for product marketing work. All free, no email required.
Win/Loss Survey Question Bank
A free, copy-ready win/loss survey: the win and loss questionnaires, five sections each, that interrogate the whole sales act, not just features.
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Battle Card Template
A free, copy-ready battle card template: a one-page competitive card with a prompt and a quality check under every field, from snapshot to proof.
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Competitor Analysis Template
A free, copy-ready competitor analysis template: a per-competitor profile and a you-vs-rivals matrix, with a prompt, a source, and a quality check under every field.
·1 min read
Message Map Template
A free, copy-ready message map template: core message, three pillars, proof points, and a persona cut, with a prompt and a quality check under every blank.
·1 min read
Ideal Customer Profile (ICP) Template
A free, copy-ready ICP template: the six layers of an ideal customer profile with a prompt and a quality check under every field.
·1 min read
Positioning Statement Template
A free, copy-ready positioning statement template: the Moore skeleton with a prompt and a quality check under every blank.
·1 min read