Ideal Customer Profile (ICP) Template
A free, copy-ready ICP template: the six layers of an ideal customer profile with a prompt and a quality check under every field.
This is the fill-in-the-blank template from our guide on how to build an ideal customer profile. The guide walks through the method, shows a real published example and a labeled illustration, and covers the mistakes that break an ICP. Read it there for the full picture.
What’s inside
- The six layers of an ICP, laid out field by field: firmographics, technographics, behavioral and trigger signals, use case and pain, the value and retention lens, and the negative profile.
- A prompt and a quality check under every field, so each one gets filled with a real decision instead of the obvious guess.
- The best-customer evidence step to run before you touch the attributes.
- A pipeline-validation check to keep the profile honest against the accounts actually closing.
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