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Positioning Statement Template

A free, copy-ready positioning statement template: the Moore skeleton with a prompt and a quality check under every blank.

This is the fill-in-the-blank template from our guide on how to write a positioning statement. The guide walks through the method, shows real B2B SaaS examples with their sources, and covers the mistakes that break a positioning statement. Read it there for the full picture.

What’s inside

  • The Geoffrey Moore skeleton, laid out blank by blank.
  • A prompt and a quality check under every blank, so you fill each one with a real decision instead of the obvious guess.
  • The five discovery steps to run before you touch the formula.
  • The common mistakes that turn a positioning statement into a mission statement.

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