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Positioning & Messaging

Messaging that holds up in the field

Three agents ground your messaging in real customer language and confirmed product facts, then revisit it when the market moves. It's where the product marketing platform turns signal and focus into words that ship.

Positioning Agent

Owns your positioning, category, and differentiation, and revisits them as the market shifts, grounded in your market, competitive, and audience intel.

Positioning Agent dashboard

Skills

Develops the positioning framework from your market and audience intel, drafts the statements teams can actually use, and keeps it all current as strategy moves.

Positioning development

Positioning framework creationOpportunity sizing for positioningCategory definitionDifferentiation analysisTarget-buyer alignment

Positioning maintenance

Positioning statement draftingPositioning validationPositioning refresh

Materials ingestion

Existing materials analysis

Insights it surfaces

Maps where you sit against rivals, scores your differentiators, flags public assets that have drifted off-position, and shows which angles win.

Perceptual map

Where you sit against the field on the dimensions buyers actually weigh.

Positioning drift

Public assets whose messaging has diverged from your current positioning, ranked by impact.

Differentiator strength

Each differentiator scored on uniqueness and weighted by how much buyers value it.

Win rate by positioning angle

Which framing converts when reps lead with it, ranked by win rate.

Messaging Agent

Writes and constantly updates your messaging framework and value props, tuned to each persona and journey stage and grounded in real customer language.

Messaging Agent dashboard

Skills

Builds the full messaging framework, from value props to the persona-by-stage matrix and launch messaging, then reviews and rewrites whatever is not landing.

Messaging framework

Messaging framework creationValue proposition developmentMessaging matrixUSP articulationVertical messaging variationsCampaign messagingLaunch messaging

Materials & review

Existing materials analysisMessaging effectiveness reviewMessage rewrite & alternativesPublic profile consistency check

Insights it surfaces

Shows messaging completeness by persona and stage, which value props win, the weak messages to fix, and where your public profiles have drifted.

Messaging matrix

Messaging completeness by journey stage for each persona, cell by cell.

Value props that win

Win rate on deals that led with each value prop, ranked.

Weak-message flags

Live messages flagged as thin, ungrounded, or off-voice, each with a suggested rewrite.

Public profile drift

Public copy on your profiles that has fallen behind your official messaging.

Product Intelligence Agent

Maintains the single source of truth about your product, monitoring your own site and docs and feeding positioning, messaging, and battle cards.

Product Intelligence Agent dashboard

Skills

Extracts your features and differentiators, watches your own site, docs, and pricing for changes, and keeps the canonical product profile every other agent draws on.

Product knowledge extraction

Existing materials analysisFeature & capability extractionDifferentiator identificationProduct weakness assessmentUse-case & benefit mapping

Self-monitoring & freshness

Own website monitoringOwn docs monitoringKnowledge base auto-updatePricing & packaging trackingRelease & changelog tracking

Downstream enablement

Product source of truthWin/loss product modules

Insights it surfaces

Scores your real strengths and gaps from field evidence, which modules win or lose deals, the claims your docs cannot back up, and the gaps costing you revenue.

Strengths vs gaps

An honest internal scorecard of each capability, scored on field win-loss evidence, not opinion.

Module win/loss impact

Which product modules carry your wins, and which drag the losses.

Unsupported claims

Live marketing claims your product docs cannot back up.

Gaps that cost deals

Product weaknesses cited in lost deals, ranked by revenue lost.

The rest of the loop

Research & Intelligence

The signal layer. Four agents tracking competitors, deals, and customers in real time.

  • Competitive Intelligence Agent
  • Market Research Agent
  • Voice of Customer Agent
  • Win/Loss Agent

Target Audience

The focus layer. Turns market signal into a sharp, validated picture of who you sell to.

  • ICP Agent
  • Personas Agent

Hire your PMM agents

Nine agents, one connected brain. Now available to early-access customers.

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