One source of truth for every team that markets, sells and builds
Product marketing runs the agents. Everyone else works from what they approved, in Slack and the AI tool they already use.
Product marketing · Power users
Hand the grind to agents.
Keep the final say.
- Research that keeps itself current. Competitor tracking, win/loss interviews and customer research run on their own, from your deals and calls.
- Drafts, not surprises. Every change to positioning, messaging, the ICP or a battle card arrives as a draft its owner approves.
- One version for the whole company. What you approve is what sales, marketing and leadership get in Slack and their own AI tool.
Question: What changed among our competitors this week, and which battle cards need an update?
Used Calven MCP
- Vantage: a response to the integration demo, drafted from the two loss interviews.
- Northwind: add this week’s three wins as proof.
Sources: Competitor tracking, Vantage · Win/loss, 5 interviews this week · Vantage battle card · Northwind battle card
Every other team gets the answer
without waiting in line
Product marketing does the work once. Every team asks in Slack or their own AI tool and gets the approved answer, with its source.
- MarketingCampaigns in the buyer's words, tested on your personas before budget goes behind them.
- SalesWalk into every deal prepared, with objections answered from deals you won.
- Sales enablementReps always pitch the current story, with what changed posted every week.
- LeadershipWin rates you can trust and one story the whole company tells.
- ProductThe gaps buyers name most, ranked by the deals they touch.
- BDRs and SDRsOutreach tested on the buyer before it is sent, rewritten in your customers' words.
- RevOpsTerritories and target lists built on who actually buys, with the reason for every rank.
- Customer successRenewals and QBRs prepared from why the customer bought and what they have said since.
- Everyone else in the companyTalent acquisition, finance, legal: anyone with a question asks Calven MCP from the AI tool they use every day.
Two weeks trial. You'll only need a day.
A day is all it takes to see what the agents can do for you.
You won't go back.
Questions, answered
Which teams use Calven?
Product marketing runs Calven in the app. Sales, BDRs and SDRs, sales enablement, RevOps, marketing, product, customer success and leadership use what product marketing approved, in Slack and in their own AI tool over Calven MCP.
Do other teams need a Calven login?
No. They reach the same approved context from Claude, ChatGPT, Cursor, Copilot or any MCP client, or in Slack. Professional and Enterprise include unlimited seats, so each person signs in as themselves and sees what their role allows.
What does every team get from Calven?
One source of truth on the market, the buyers and the positioning, kept current by nine agents and approved by your team. Every answer shows its source, and nothing reaches the company without an owner.
Who runs Calven?
Whoever owns positioning and messaging: a product marketing team, a marketing lead or a founder. The agents draft every change, that owner approves it, and every other team gets that one version instead of five slightly different ones.
Which AI tools work with Calven?
Any client that supports remote MCP: Claude, ChatGPT, Cursor, VS Code with GitHub Copilot, Claude Code, Codex and others. Paste https://api.calven.ai/mcp, choose OAuth and sign in.
Used Calven MCP