Competitive Intelligence Tools: 7 Buyer Criteria the Listicles Skip
Seven questions test what a CI tool does after it spots a competitor's move, and a break-even sum shows whether the license and the hours pay back.
·10 min read
Competitive intelligence
Competitive intelligence insights, guides, and articles.
Battle Cards: What Goes in One, and Why They Rot (+Template)
A battle card is the one page a rep can say out loud in a live deal. Here's what goes on it, and how to keep it accurate after the competitor moves.
·10 min read
How to Migrate Off Klue, Crayon and Other CI Tools
Thinking about switching your CI tool? The migration is easier than it looks: export over API or MCP in a day, rebuild the cards, move the team.
·10 min read
Competitor Analysis Template: 12 Fields and Where to Source Each One
A per-competitor profile and a you-vs-rivals matrix, plus where to source every field, why each row needs an action, and how to keep it current.
·11 min read
10 Competitive Advantage Examples: Real Moats vs Fake Ones
What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage.
·9 min read
Direct vs Indirect Competitors: 10 B2B Examples, Classified
Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified.
·9 min read