Competitor Analysis Template: 12 Fields and Where to Source Each One
A per-competitor profile and a you-vs-rivals matrix, plus where to source every field, why each row needs an action, and how to keep it current.
·11 min read
Competitive intelligence
Competitive intelligence insights, guides, and articles.
10 Competitive Advantage Examples: Real Moats vs Fake Ones
What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage.
·9 min read
Direct vs Indirect Competitors: 10 B2B Examples, Classified
Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified.
·9 min read
Competitive Intelligence Tools: 7 Buyer Criteria the Listicles Skip
Most competitive intelligence tools are judged on how much they collect. The real test is propagation. A disclosed-criteria buyer's checklist for CI tools.
·9 min read
Battle Cards: What Goes in One, and Why They Rot (+Template)
What a battle card is, the nine things that go in one, and why the discipline that keeps it current is the real value, not the template.
·10 min read