Skip to main content
Target Audience

A sharp, validated picture of who you sell to

Two agents turn raw market signal into a sharp, validated picture of who you sell to. It's the focus everything else in the product marketing platform builds on.

ICP Agent

Defines your ideal customer profile from real account signals and checks it against live pipeline so it stays honest, not aspirational.

ICP Agent dashboard

Skills

Defines the attributes that actually predict fit, builds and maintains the ICP document, validates it against live CRM pipeline, and folds in your existing materials.

ICP definition

ICP attribute definitionPredictive attribute recommendationFirmographic profilingTechnographic profilingBehavioral profilingUse-case segmentation

Profile creation & maintenance

ICP document creationSegment definitionICP refresh from signals

CRM pipeline intelligence

CRM pipeline trackingClose-rate analysisICP validation against pipelineICP-pipeline gap detectionICP expansion recommendations

Materials ingestion

Existing materials analysisICP gap review

Insights it surfaces

Maps which segments to lean into, the attributes that actually predict a win, and whether pipeline is staying on your ICP.

Opportunity matrix

Every segment placed by win rate and average deal size, sized by deal volume.

Predictive attributes

The attributes that actually lift win probability over your baseline, ranked.

ICP-fit pipeline

Whether the funnel is staying focused or drifting off your ICP over time.

Best-fit segments

Where to point reps first. The top segments by win rate.

Personas Agent

Builds and maintains buyer and user personas with current pains, gains, and hooks, then role-plays them to pressure-test your messaging before it ships.

Personas Agent dashboard

Skills

Researches each persona end to end, models buyers and users, maps them against real CRM contacts, and role-plays them to react to your work in their own voice.

Persona research

Persona deep researchRole & objective mappingPain & motivation analysisKPI & priority mappingLanguage & communication preferencesBehavioral & decision patterns

Persona modeling

Buyer persona profilesUser persona profilesMessaging hook generation

CRM contact intelligence

CRM contact trackingBuying-group involvement analysisPersona-pipeline gap detectionPersona enrichment from pipeline

Persona feedback & validation

Persona role-play & live feedbackContent feedbackPositioning feedbackMessaging feedback

Materials ingestion

Existing materials analysisPersona gap & enrichment review

Insights it surfaces

Maps which personas are engaged and move deals, the hooks that land with each, and how often they catch off-base messaging before it ships.

Engagement vs velocity

Which personas are engaged and move deals fast, and which are the drag.

Hook resonance

Which messaging hooks land per persona, from asset engagement and rep feedback.

Caught before it shipped

How often the persona overturned off-base messaging, pain points, or ICP before it shipped.

Win rate by persona

How often you win when each persona is engaged in the deal.

The rest of the loop

Research & Intelligence

The signal layer. Four agents tracking competitors, deals, and customers in real time.

  • Competitive Intelligence Agent
  • Market Research Agent
  • Voice of Customer Agent
  • Win/Loss Agent

Positioning & Messaging

The output layer. Three agents turning intel and audience into messaging that holds up.

  • Positioning Agent
  • Messaging Agent
  • Product Intelligence Agent

Hire your PMM agents

Nine agents, one connected brain. Now available to early-access customers.

Request access