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Research & Intelligence

Your always-on signal layer

Four agents track your competitors, market shifts, customer conversations, and deal outcomes. It's the signal every other part of the product marketing platform runs on.

Competitive Intelligence Agent

Tracks every competitor's site, docs, pricing, and announcements, writes the dossiers, and keeps your battle cards current as the field shifts.

Competitive Intelligence Agent dashboard

Skills

Discovers and maps your competitive set, runs deep research on each rival, arms sales with battle cards, and monitors for the changes that matter so the intel never goes stale.

Discover & map competitors

Competitor identificationCompetitive tieringNew entrant scanning

Deep competitor research

Product & capability profilingPricing & packaging analysisPositioning teardownStrengths & weaknesses assessmentCompetitor news & signalsBullshit detectorReview site miningFull competitor dossier

Sales enablement

Battlecard generationFeature parity matrixObjection handlingDiscovery questionsCompetitive positioning angles

Monitoring & change tracking

Website monitoringDocs monitoringDossier auto-updateCompetitive change alerts

Knowledge management

Competitive file analysisCompetitor knowledge base

Insights it surfaces

Shows where you win and lose by competitor, who to fight or avoid, and the real reasons deals slip to each rival.

Win rate by competitor

Where you win and lose most, ranked across every tracked rival.

Fight-or-avoid map

Deal volume, win rate, and revenue influence in one chart, so reps know who to take on.

Pricing sentiment & feature parity

How your pricing is perceived versus rivals, and where the real feature gaps are.

Bullshit detector

Competitor claims their own docs contradict, each one sourced. Ammo for reps.

Market Research Agent

Tracks industry trends, category shifts, regulation, and disruption, and reads the analyst reports you never have time for.

Market Research Agent dashboard

Skills

Monitors the macro picture, tracks the trends inside your verticals and category, synthesizes the signals into concrete opportunities, and digests analyst reports for you.

Macro & market monitoring

Macroeconomic monitoringTechnology shift trackingRegulatory & policy trackingGeopolitical event monitoring

Vertical & category trends

Vertical trend analysisCategory shift detectionEmerging pain & priority spotting

Opportunity synthesis

Market opportunity identificationNew segment recommendationsNew use-case recommendationsMessaging angle recommendations

Research ingestion

Analyst report processingMarket sizing extraction

Insights it surfaces

Surfaces the opportunities worth chasing, the trends gaining momentum, and how your addressable market is moving.

Market opportunity matrix

Opportunities scored by readiness, GTM impact, and addressable market.

Trend momentum board

Rising trends ranked by momentum, with volume and fresh mentions.

Category-shift timeline

New entrants, consolidation, and renamed spaces as your category moves.

Market size & TAM

Per-segment sizing and how the addressable market is moving.

Voice of Customer Agent

Mines your call transcripts, interviews, and reviews for the pains, jobs, objections, and exact language your buyers use, all in one evidence-backed source.

Voice of Customer Agent dashboard

Skills

Analyzes every customer conversation, mines public review sites, clusters the recurring themes into a living knowledge base, and flags quotable moments for marketing.

Conversation analysis

Transcript & interview analysisPain point extractionGain & outcome extractionJobs-to-be-done mappingObjection & blocker captureBuying trigger identificationCustomer terminology captureCompetitor mention tracking

Review mining

Review site mining

Knowledge synthesis

Voice of Customer knowledge baseTheme & sentiment clustering

Marketing enablement

Marketing-ready quote discovery

Insights it surfaces

Shows which pains come up most by persona, the jobs buyers hire you for, and how much of your messaging traces back to a real quote.

Top pain points

The pains customers raise most, ranked by mention volume, with momentum on the newest.

Jobs-to-be-done taxonomy

Primary, secondary, and ancillary jobs ranked by how often buyers raise them.

Objection tracking

The objections that block deals, by persona, and what counters them.

Emerging vs fading themes

Themes gaining or losing ground quarter over quarter, so you can act early.

Win/Loss Agent

Runs win/loss as a discipline, collecting structured feedback from deal participants and turning it into clear reads on why you really win and lose.

Win/Loss Agent dashboard

Skills

Gathers feedback through online surveys and guided phone interviews, then analyzes the product, sales, pricing, and competitive factors behind every deal.

Win/loss data collection

Win/loss online surveyWin/loss phone interview

Win/loss analysis

Per-deal win/loss summaryProduct feedback analysisSales process analysisPricing analysisCompetitive comparison analysisClosing & negotiation analysisBuyer-seller perception gapCross-deal win/loss patterns

Insights it surfaces

Shows how buyers rate your team, which personas you win with, the patterns that win deals, and the objections that cost them.

Sales team rating

How buyers rate the team they worked with, from poor to excellent.

Win rate by persona engaged

How often you win when each persona is in the deal, ranked.

What wins deals

The patterns that show up most in the deals you win, ranked by frequency.

Objections that cost deals

The objections that sink deals, in the words buyers actually used.

The rest of the loop

Target Audience

The focus layer. Turns market signal into a sharp, validated picture of who you sell to.

  • ICP Agent
  • Personas Agent

Positioning & Messaging

The output layer. Three agents turning intel and audience into messaging that holds up.

  • Positioning Agent
  • Messaging Agent
  • Product Intelligence Agent

Hire your PMM agents

Nine agents, one connected brain. Now available to early-access customers.

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