Message Map: What It Is and How to Build One (+Free Template)
What a message map is, how it differs from a messaging framework, a step-by-step build method, a worked example, and a free template.
·10 min read
Product marketing
Product marketing insights, guides, and articles.
Value Proposition Template + 8 B2B Examples, Honestly Scored
A copy-ready value proposition template, the frameworks behind it, and 8 B2B SaaS value propositions graded honestly against a 5-test rubric.
·10 min read
B2B Messaging Examples: 8 Taglines AI Is Quietly Erasing
Eight B2B messaging examples scored against one five-point framework, and what happened when their famous taglines got overwritten by generic AI copy.
·9 min read
Win/Loss Analysis: 12 Questions, 2 About Features
Most teams reduce a lost deal to a missing feature. A real win/loss survey interrogates the whole sales act. Here is the full question bank, both surveys.
·10 min read
The Product Marketing Tech Stack in 2026: Sprawl and Consolidation
A 2026 map of the product marketing tech stack, and why it's consolidating toward one always-current knowledge base you reach via MCP.
·8 min read
Ideal Customer Profile (ICP): How to Build One (Examples + Template)
An ideal customer profile is the company most likely to become a best customer. Get the definition, the distinctions, a build method, and a template.
·11 min read
How to Write a Positioning Statement (Examples + Template)
The Moore formula, April Dunford's fix for it, real B2B SaaS examples with sources, and a free fill-in template you can copy.
·8 min read
What Is Product Marketing? The 2026 Guide
Product marketing decides what your market needs to hear about your product. A practitioner's guide to the role, deliverables, PMM vs PM, and AI.
·12 min read