Calven for startups
Startups are hard. Not enough people, not enough hours, not enough budget.
We've got all three covered.
What you pay
$200/mo
Billed annually. $250 a month if you pay monthly.
What you get
Professional tier in full
The same Professional tier everyone else pays full price for. Nothing carved out.
How long
12 months
Long enough to outgrow the criteria that got you in. That is the plan.
Helping startups break through
Calven agents help you find your North Star. The right buyer, sharp positioning, clear messaging. That is how you win.
Research & Intelligence
Know the market cold
Four agents track your competitors, the category, customer calls, and why deals close or don't.
- Competitive Intelligence Agent
- Market Research Agent
- Voice of Customer Agent
- Win/Loss Agent
Target Audience
Find the right buyer
Two agents build your ICP and personas from who actually converts, not who you guessed in the deck.
- ICP Agent
- Personas Agent
Positioning & Messaging
Nail the pitch
Three agents write positioning and messaging that hold up in front of a buyer who can say no.
- Positioning Agent
- Messaging Agent
- Product Intelligence Agent
Who qualifies
Two criteria, both published, both required.
- Under $1M in annual recurring revenue
- Fewer than 10 employees
How it works
- 1Apply with the form below. It takes a minute.
- 2We review it and get back to you quickly. No call, no demo, no pitch.
- 3Approved, and your workspace moves to startup pricing for 12 months.
Don't wait on us. The 14-day free trial runs independently of any application.
Start the trialApply
Takes a minute. Everything here is self-declared.
The program, answered
Terms as of October 2026.
Who qualifies for the Startup Program?
Companies under $1M in ARR with fewer than 10 employees. Both, not either. The bar is deliberately tight so the discount reaches a founding team and its first hires, which is who it was built for.
What do I actually get?
Professional, in full. Every limit, the GTM stack integrations, scheduling, the Slack app, MCP and unlimited seats. It is not a stripped-down plan. The only difference is what you pay.
How do you verify eligibility?
You tell us, and we spot-check it against public sources. There is no document upload, no finance review, and nothing to prove. We would rather trust you and be wrong occasionally than put a founding team through a verification process.
What happens after 12 months?
You move to standard Professional pricing: $250 a month becomes $1,000 a month. That is a real step up, so we tell you 60 days before it happens rather than letting it land on an invoice. Companies that have not yet crossed either threshold can run the program a second year.
Do I need to be venture-backed?
No. We do not ask who funded you, or whether anyone did. Bootstrapped companies qualify on exactly the same terms, which is the point: the criteria are about your stage, not your cap table.
Can I try it before applying?
Yes, and you should. Start the 14-day free trial on Professional right now, with no card. Apply whenever you like. The two are independent, so an application will never hold up your evaluation.