Win/Loss Survey Question Bank
A free, copy-ready win/loss survey: the win and loss questionnaires, five sections each, that interrogate the whole sales act, not just features.
This is the copy-ready survey from our playbook on win/loss analysis. The playbook explains why a good win/loss survey covers the whole sales act, not just which features were missing, and what to do with the responses once they land. Read it there for the full method.
What’s inside
- The win survey (12 questions) and the loss survey, grouped into the same five sections: Competition, Product, Sales Team, Pricing & Legal, and Closing.
- The exact wording and question type for every question, ready to drop into a form and send.
- A build that puts only two of the twelve questions on product features. The rest surface the competitive set, the sales experience, pricing, and procurement, the things that usually decide a deal.
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