Message Map Template
A free, copy-ready message map template: core message, three pillars, proof points, and a persona cut, with a prompt and a quality check under every blank.
This is the fill-in template from our guide on how to build a message map. The guide walks through the method, resolves the map-versus-framework confusion, shows a worked example, and covers the mistakes that break a message map. Read it there for the full picture.
What’s inside
- The full hierarchy laid out blank by blank: core message, three pillars, proof points, and a persona cut.
- A prompt and a quality check under every blank, so you fill each one with a real decision instead of the obvious guess.
- A “capture the buyer’s language” step before the map, because a map built on internal jargon is a well-formatted document that doesn’t land.
- A worked example reconstructed from public messaging, and the quality checks that catch a soft pillar or an unsourced proof point.
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