Value Proposition Canvas Template
A free, copy-ready value proposition canvas: map the customer's jobs, pains, and gains against your products, pain relievers, and gain creators, with a prompt under every block.
This is the fill-in canvas from our article on the value proposition template and 8 scored B2B examples. The article explains how to fill the canvas, why fit is the deciding rule, and grades eight live B2B homepage lines against a five-test rubric. Read it there for the full method.
What’s inside
- The Customer Profile side: the buyer’s jobs, pains, and gains, with a prompt under each so you fill it from evidence, not memory.
- The Value Map side: your products and services, pain relievers, and gain creators, mapped against that profile.
- A fit check and a distill-to-one-line step, so the canvas ends in a value proposition a buyer can read, not just a full worksheet.
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