What Is an AI Product Marketing Platform?
An AI product marketing platform runs the entire product marketing function on one shared, always-current knowledge base. What it is, and why it needed AI.
·9 min read
Blog
Product marketing insights, strategies, and best practices.
An AI Product Marketing Platform: A Small-Team Buyer's Guide
How to evaluate an AI product marketing platform: a vendor-neutral checklist that tests propagation and autonomy, built for one-to-two-person PMM teams.
·7 min read
Product Marketing Should Own Your Company's AI Knowledge
The honest playbook for AI in product marketing: which prompts work, where they break, and why PMM should own the company's AI knowledge.
·9 min read
AI Can Run Your Win/Loss Interviews. It Can't Read Them for You.
AI can run win/loss interviews cheaply and continuously. The operator's job is the automate-versus-keep-human line, and offering buyers both a form and a voice.
·8 min read
Competitor Analysis Template: 12 Fields and Where to Source Each One
A per-competitor profile and a you-vs-rivals matrix, plus where to source every field, why each row needs an action, and how to keep it current.
·11 min read
Message Map: What It Is and How to Build One (+Free Template)
What a message map is, how it differs from a messaging framework, a step-by-step build method, a worked example, and a free template.
·10 min read
Value Proposition Template + 8 B2B Examples, Honestly Scored
A copy-ready value proposition template, the frameworks behind it, and 8 B2B SaaS value propositions graded honestly against a 5-test rubric.
·10 min read
10 Competitive Advantage Examples: Real Moats vs Fake Ones
What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage.
·9 min read
Direct vs Indirect Competitors: 10 B2B Examples, Classified
Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified.
·9 min read
B2B Messaging Examples: 8 Taglines AI Is Quietly Erasing
Eight B2B messaging examples scored against one five-point framework, and what happened when their famous taglines got overwritten by generic AI copy.
·9 min read
Marketing as Code: Not a Move to GitHub. A Move to Agents.
Marketing as code runs a marketing team from a shared repository where AI agents draft and operate the work. The agents are the point, not the repo.
·11 min read
Competitive Intelligence Tools: 7 Buyer Criteria the Listicles Skip
Most competitive intelligence tools are judged on how much they collect. The real test is propagation. A disclosed-criteria buyer's checklist for CI tools.
·9 min read