The Product Marketing Tech Stack in 2026: What a Modern PMM Stack Looks Like
Product marketing should pay for only part of its stack. What to buy, what to borrow from sales and RevOps, and how MCP ties it together.
·10 min read
Blog
Product marketing insights, strategies, and best practices.
What Is an AI Product Marketing Platform?
An AI product marketing platform runs the entire product marketing function on one shared, always-current knowledge base. What it is, and why it needed AI.
·9 min read
An AI Product Marketing Platform: A Small-Team Buyer's Guide
How to evaluate an AI product marketing platform: a vendor-neutral checklist that tests propagation and autonomy, built for one-to-two-person PMM teams.
·8 min read
Product Marketing Should Own Your Company's AI Knowledge
The honest playbook for AI in product marketing: which prompts work, where they break, and why PMM should own the company's AI knowledge.
·9 min read
AI Can Run Your Win/Loss Interviews. It Can't Read Them for You.
AI can run win/loss interviews cheaply and continuously. The operator's job is the automate-versus-keep-human line, and offering buyers both a form and a voice.
·8 min read
Competitor Analysis Template: 12 Fields and Where to Source Each One
A per-competitor profile and a you-vs-rivals matrix, plus where to source every field, why each row needs an action, and how to keep it current.
·11 min read
Message Map: What It Is and How to Build One (+Free Template)
What a message map is, how it differs from a messaging framework, a step-by-step build method, a worked example, and a free template.
·10 min read
Value Proposition Template + 8 B2B Examples, Honestly Scored
A copy-ready value proposition template, the frameworks behind it, and 8 B2B SaaS value propositions graded honestly against a 5-test rubric.
·10 min read
10 Competitive Advantage Examples: Real Moats vs Fake Ones
What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage.
·9 min read
Direct vs Indirect Competitors: 10 B2B Examples, Classified
Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified.
·9 min read
B2B Messaging Examples: 8 Taglines AI Is Quietly Erasing
Eight B2B messaging examples scored against one five-point framework, and what happened when their famous taglines got overwritten by generic AI copy.
·9 min read
Marketing as Code: Not a Move to GitHub. A Move to Agents.
Marketing as code runs a marketing team from a shared repository where AI agents draft and operate the work. The agents are the point, not the repo.
·11 min read