10 Competitive Advantage Examples: Real Moats vs Fake Ones
What makes a competitive advantage real? A definition, 10 moat-backed examples, and an honest test for telling a moat from a mirage.
·9 min read
Blog
Product marketing insights, strategies, and best practices.
Direct vs Indirect Competitors: 10 B2B Examples, Classified
Direct competitors sell the same product; indirect ones solve the same need a different way. Definitions, a 4-type framework, and 10 B2B examples classified.
·9 min read
B2B Messaging Examples: 8 Taglines AI Is Quietly Erasing
Eight B2B messaging examples scored against one five-point framework, and what happened when their famous taglines got overwritten by generic AI copy.
·9 min read
Marketing as Code: Not a Move to GitHub. A Move to Agents.
Marketing as code runs a marketing team from a shared repository where AI agents draft and operate the work. The agents are the point, not the repo.
·11 min read
Win/Loss Analysis: 12 Questions, 2 About Features
Most teams reduce a lost deal to a missing feature. A real win/loss survey interrogates the whole sales act. Here is the full question bank, both surveys.
·10 min read
Ideal Customer Profile (ICP): How to Build One (Examples + Template)
An ideal customer profile is the company most likely to become a best customer. Get the definition, the distinctions, a build method, and a template.
·11 min read
How to Write a Positioning Statement (Examples + Template)
The Moore formula, April Dunford's fix for it, real B2B SaaS examples with sources, and a free fill-in template you can copy.
·8 min read
How AI Is Changing Product Marketing (and Why It Won't Replace PMMs)
AI won't replace product marketers. It fixes a chronically understaffed function and makes positioning matter more. Four shifts, honestly assessed.
·9 min read
What Is Product Marketing? The 2026 Guide
Product marketing decides what your market needs to hear about your product. A practitioner's guide to the role, deliverables, PMM vs PM, and AI.
·12 min read