Competitive Intelligence Tools: 7 Buyer Criteria the Listicles Skip
Most competitive intelligence tools are judged on how much they collect. The real test is propagation. A disclosed-criteria buyer's checklist for CI tools.
·9 min read
Blog
Product marketing insights, strategies, and best practices.
Win/Loss Analysis: 12 Questions, 2 About Features
Most teams reduce a lost deal to a missing feature. A real win/loss survey interrogates the whole sales act. Here is the full question bank, both surveys.
·10 min read
Battle Cards: What Goes in One, and Why They Rot (+Template)
What a battle card is, the nine things that go in one, and why the discipline that keeps it current is the real value, not the template.
·10 min read
Ideal Customer Profile (ICP): How to Build One (Examples + Template)
An ideal customer profile is the company most likely to become a best customer. Get the definition, the distinctions, a build method, and a template.
·11 min read
How to Write a Positioning Statement (Examples + Template)
The Moore formula, April Dunford's fix for it, real B2B SaaS examples with sources, and a free fill-in template you can copy.
·8 min read
How AI Is Changing Product Marketing (and Why It Won't Replace PMMs)
AI won't replace product marketers. It fixes a chronically understaffed function and makes positioning matter more. Four shifts, honestly assessed.
·9 min read
What Is Product Marketing? The 2026 Guide
Product marketing decides what your market needs to hear about your product. A practitioner's guide to the role, deliverables, PMM vs PM, and AI.
·12 min read